FUTURE OF WORK AND CONTENT PRODUCTION
THE PROJECT WILL EXPLORE POSSIBLE FUTURES FOR WORK AND THE GIG ECONOMY WITHIN THE CREATIVE INDUSTRIES MEDIATED VIA DECENTRALISEDPLATFORMS.
The project will explore how entities across all facets of the creative supply chain might collaborate in the future workplace, for example to commission and delivery on a production. The project will explore discovery of talent for example advertisement and promotion of individuals via decentralised reputational systems, and novel ways to contract workers into a production including the leveraging location aware smart contracts(c.f. the GeoBlockly project). The project will also consider what compensation might look like in a decentralised content production, including how value is created. From a technical perspective this may involve crypto currency payment and attribution of certain rights to the content produced(overlapping with decentralised content trading floor project).The project will consider how a decentralised gig economy might affect the legal rights of workers including their right to privacy and issues around GDPR and personal information within a distributed work record or reputation system for work.
Problem: How to create a scalable decentralised platform for storing and brokering ownership and rights/licences to content, including brokering requests for content to the crowd and enabling the crowd to offer up their content. How to enable fair payments on such a platform to reward each contributor to a work.
Problem: How will people engender trust via reputation in a decentralised labour marketplace?
Problem: How could location-aware contracts be used to orchestrate a decentralised workplace for content production? How would ‘work’ be divided fairly assuming content production involved multiple parties? Who would validate the work to avoid collusion and retain production values?
Solution: Design Prototype an end-to-end workflow model for content production in the gig economy. Prototype technical solutions for location aware contracting in a creative production. How might design thinking methods support the development of conceptual and early prototypical models that best represent the flow of
Cyber security challenge
Problem: How can identity be assured in a decentralised creative workplace (how to you know who turns up on-site?
Solution: Cyber security/Legal Study what kinds of identity service and privacy features might be required by participants in a decentralised creative workplace.
Problem: What would workers rights look like in such a decentralised gig economy? PII and privacy issues around identity and reputation.
Problem: How will people work (e.g. be commissioned, or contracted) and co-create value / be rewarded in a decentralised workplace for the creative industries?
Solution: Business Study how value could be co-created through the use of decentralised organising tools