Co-Creating Value

CO-CREATING VALUE

DECADE IS STUDYING VALUE CREATION THROUGH THE FOCUS OF THE DECENTRALIZED CREATIVE ECONOMY.

Pricing and redistribution rights need no longer be defined by centralised publishers, but form part of an open market making micro-payments to content creators.

DECaDE focuses initially on the decentralised Creative industries as a case area for value co-creation in the Decentralised Digital Economy. A shift from centralised content distributors (broadcasters) to decentralised platforms promises radical new business models that redefine how value is derived from digital content. Pricing and redistribution rights will no longer be defined by centralised publishers, but form part of an open market making micro-payments to content creators. AI technologies also bring new opportunities to radically redefine concepts such as ownership and content privacy – for example, who or what is in a video, what can be seen and heard, and how that influences redistribution rights. It may even change the way creatives discover and collaborate with one another to product content, and so redefine the way we work to create value in the new creative economy.

CREATING NEW MODELS FOR CONTENT PROVENANCE AND DISTRIBUTION

Emerging creative technologies (CreaTech) bring both opportunity and risk. AI can now create misleading deep fake videos from a single photograph, challenging the integrity of user-generated content that broadcasters or journalists disseminate through social platforms. We must design new socio-technical solutions to ensure these new models for content provenance and redistribution rights are communicated and inclusive, so all creatives benefit from this emerging economy