Led by industry and academic experts, including DECaDE Director Professor John Collmosse the report ‘Time to ACCCT: Providing Creative Industries and AI Developers with a Copyright Framework of Access, Control, Consent, Compensation and Transparency’ was produced in consultation with over 20 leading creative rights holders and AI Developers. The report sets out a framework that would enable a machine-readable, publicly available approach for copyright holders to either consent or protect their work from data and text mining, whilst also allowing AI companies to legally access data.
As generative AI continues to reshape the creative industries, this framework offers practical, technical and rights-respecting guidance towards developing a fair and ethical future system for the use of creative work.
The report comes amid growing legal and ethical concerns about the use of copyrighted materials in generative AI, with artists, authors, musicians, and other creators rallying against a proposed ‘opt out’ approach to text and data mining. At the same time, to encourage AI developers to base and grow their businesses in the UK, developers are seeking clearer, more consistent guidance and tools for lawful and responsible data usage. The ACCCT framework points to a route out of the current impasse that is not benefiting either side by looking at the technological, trust and legal framework that would be required to create shared interests and retain continuity with three centuries of copyright protection.
Whilst not offering a complete solution, the report maps out key components that are required to create a new balance between rights holders and AI aggregators, including tools, control mechanisms, attribution, standards and regulation. The report offers a clear road map to what technologies are available today, what might be available tomorrow and what lies further ahead.
Sir Peter Bazalgette, co-chair of the Creative Industries Council said:
“This report provides tangible and achievable steps forward in making the UK creative industries not just fit for the age of GenAI, but a world-leader where AI Developers and creative rights holders want to base their business.”
Our partnership with the CoSTAR Network combines DECaDE’s leading academic research on media provenance with state of the art facilities, technology research and industry and academic partnerships to fuel creative growth across the UK. John Collomosse, Director of DECaDE commented;
“DECaDE is proud to contribute its deep research expertise in media provenance and licensing to the technical framework presented in the ACCCT report. By establishing clear, verifiable chains of origin, provenance can address pressing challenges in the age of Generative AI – from ensuring AI transparency and combating misinformation to properly recognizing and rewarding creative contributions to AI training.”
Find out more about the CoSTAR network.
View and download the full report here:
