The Webinar hosted by expert panellists within the creative industry, offered new approaches to managing creative assets in today’s changing digital landscape whereby professionals face multiple challenges and concerns regarding the management of ownership, rights, and attribution in creative content.
Guest panellists included David Oxley, A UK-based creative technologist and artist and founder of Numeriq Ltd and Yayoi Shionoiri, VP of External Affairs and General Counsel at Powerhouse Arts who discussed tokenisation and standards such as C2PA and how these developments might influence the cultural and creative economy.
In the one-hour webinar a report ‘Emerging Futures for Tokenisation and Digital Media Rights’ was presented which discussed these challenges through the lens of the ORA framework, a new attribution and rights management tool (standing for Ownership, Rights, and Attribution) developed by DECaDE researchers which could help to overcome these challenges. DECaDE’s work on ORA presented in the report combines this framework with design thinking to provide avenues for exploration and critical reflection on how we might overcome the most pressing challenges regarding digital ownership and authorship.
Chris Elsden, from the University of Edinburgh and Co-Investigator on DECaDE who led the workshop commented;
“This webinar gave us the opportunity to really reflect on the opportunities and challenges that tokenised licensing presents as a tool for creators navigating the ownership and management of digital content, in an age of platform economies and Generative AI. DECaDE researchers Frances Liddel and Kar Balan each offer deep expertise on the ORA (Ownership, Rights & Attribution) framework, while our external panellists, David and Yayoi helped situate these technologies from a legal perspective, and for creative practitioners.”
The Centre for the Decentralised Digital Economy (DECaDE) is a five-year EPSRC funded Next Stage Digital Economy Centre, part of the Centre for Vision, Speech and Signal Processing exploring how data-centric technologies, such as Distributed Ledger Technology (DLT) and artificial Intelligence (AI) could transform our future digital economy through decentralised platforms.
Watch a recording of the webinar here: