The unique pop-up venue, a former Edinburgh police box, was used to demonstrate the story writing interactive ORAgen Fables. To explore the themes of collective authorship and ownership in digital story writing, visitors were invited to create stories based on a central image shown on the screen and to build upon each other’s ideas. The exhibition will enable the DECaDE team to investigate how different users value attribution when their work is reused, and to what extent detailed provenance data could support stronger sense of ownership and collaborations.
The technology named ORA which stands for Ownership, Rights and Attribution, brings together distributed ledger technologies, media tokenisation and the C2PA metadata standard allowing creators to attach copyright and AI training opt-out signals to their work, while also enabling automated royalty payments for reuse, including in AI model training.
ORA’s unique quality is its ability to document both the ownership provenance and creation provenance as a piece of media is shared, reused or remixed online. It does so by creating two distinct Non-Fungible Token’s, the first representing an authentic media asset, and a second to exchange as tokenised licences, which can be tracked through the associated smart contracts to identify how works are subsequently reused and engaged with.
The ORA framework holds the potential to foster a fairer and more equitable digital ecosystem enabling rights management and fair compensation for digital content.
ORAgen Fables will next be showcased as part of the Edinburgh Science Festival from 14 – 17th April.
To find out more about ORAgen, please attend our free webinar on 2nd April 16:00 -17:00. Register here: Emerging Futures for Tokenised Licensing in the Creative Industries [Online] – Home
For media queries please contact: decade@surrey.ac.uk
